Domino Adopts QR Codes Powered by GS1 to Support Customers’ Move to 2D Codes

14 September 2026

Many manufacturers preparing for the transition to QR codes powered by GS1 face the same challenge: how do you adopt a new way of connecting products to digital information without disrupting existing processes?

Rather than simply advising customers on the move to 2D codes, Domino Printing Sciences (Domino), decided to experience the transition first hand.

Over the past year, Domino has implemented QR codes powered by GS1 across its global product and consumables portfolio. The move has given the company practical experience of the challenges and opportunities businesses encounter when preparing for the next generation of product identification.

For manufacturers like Domino and its global customers, the shift to 2D codes represents one of the most significant changes to product identification in decades. The GS1 Digital Link standard helps businesses improve traceability, make product information easier to access and strengthen supply chain visibility, but implementation also brings new data, systems and operational considerations.

“Our customers rely on us for more than the technology itself,” says Craig Stobie, Global Business Development Director at Domino Printing Sciences. “They also look to us for guidance as new standards emerge, and their coding requirements evolve.

“We recognised early that QR codes powered by GS1 would become increasingly important for many of our customers. By implementing GS1 Digital Link across our own global operation, we were able to experience the same issues many manufacturers will face – from data preparation and system integration to governance and long-term maintenance. Those lessons are now helping shape the guidance Domino provides to customers embarking on the same journey.”

From today, all products and consumables produced by Domino will come equipped with a QR code powered by GS1, providing access to technical specifications, safety data sheets, certifications, and reordering information with a single scan. The move also supports improved traceability and reduces the need for multiple on-product labels.

The transition required far more than adding a new code to a label.

Product data had to be reviewed and standardised, systems updated to support GS1 Digital Link, processes adapted, and teams trained to manage the new approach. The work reinforced a lesson many businesses are now discovering: successful adoption depends as much on data and governance as it does on printing technology.

Magda Dudziak-Ćwieczkowska, Head of QR at GS1 UK, says: “The move to QR codes powered by GS1 marks an important step in the evolution of product identification, giving businesses the opportunity to connect trusted product data to physical products in a more flexible and accessible way.

“As a GS1 UK Approved partner, Domino is well placed to understand the practical considerations involved in implementing standards-based solutions. Its own rollout of QR codes powered by GS1 across its product and consumables portfolio gives the company first-hand experience of the data, systems and governance work that many manufacturers will need to consider as adoption grows.”

For Domino, the adoption of QR codes powered by GS1 is about more than compliance or product information. It reflects a broader move towards connected products, greater traceability, waste reduction, and smarter supply chains. As industries prepare for the widespread adoption of 2D codes, Domino’s experience demonstrates that the transition is not simply about replacing one barcode with another – it’s about unlocking new ways of connecting products, data, and people.

Want to learn more? Domino’s journey to adopt QR codes powered by GS1 offers valuable lessons for manufacturers preparing for their own transition. Find out more.

<END>

Disclaimers

Information contained within this press release is considered to be true and correct at the date of publication by Domino, changes in circumstances after the time of publication may impact the accuracy of the information. All performance related figures and claims quoted in this document were obtained under specific conditions and may only be replicated under similar conditions. For specific product details, you should contact your Domino Sales Advisor. This document does not form part of any terms and conditions between you and Domino.

Notes to Editors:

About Domino

Since 1978, Domino Printing Sciences (Domino) has established a global reputation for the development and manufacture of coding, marking, and printing technologies, as well as its worldwide aftermarket products and customer services. Today, Domino offers one of the most comprehensive portfolios of complete end-to-end coding solutions designed to satisfy the compliance and productivity requirements of manufacturers across many sectors, including food, beverage, pharmaceutical, and industrial. The company’s core technologies include innovative inkjet, laser, print and apply, and thermal transfer overprinting systems designed for the application of variable data, barcodes, and unique traceability codes onto product and packaging.

Domino employs over 3,000 people worldwide and sells to more than 120 countries through a global network of 29 subsidiary offices and more than 200 distributors. Domino’s manufacturing facilities are located in China, Germany, India, Sweden, Switzerland, UK, and the USA.

Domino became an autonomous division within Brother Industries Ltd. on 11th June 2015.

For further information on Domino, please visit www.domino-printing.com

Or contact:

Jade Taylor-Salazar
PR and Content Manager
Domino Printing Sciences
Tel: +44 (0) 1954 778780
Jade.Taylor-Salazar@domino-uk.com

Mahmoud Al Sabbagh
General Manager
Domino Dubai
Tel: +97148835003
Email: sales@domino-mea.com